A founder agreement feels optional until capital, uneven roles, or a pivot makes the handshake expensive. These are the three moments to stop waiting.

§ 01: Introduction
A handshake is charming right up until money, roles, or product direction change. That is when the missing founder agreement stops feeling informal and starts feeling expensive.
Three common triggers move the document from someday to now.
§ 02: Trigger one: incoming capital
The first trigger is incoming capital. Once a founding group enters serious financing conversations, ownership, vesting, decision rights, and intellectual property need to be clear enough for diligence.
A financing review may ask for the cap table, founder agreement, IP assignments, and vesting terms. Resolving gaps before the closing timetable tightens gives the founders more room to make deliberate choices.
§ 03: Trigger two: role asymmetry
The second trigger is when the founders' contributions begin to differ in kind. A simple split may feel workable on day one, then become harder to defend when one founder is full-time and another is not.
Re-balancing equity after the fact is harder than setting vesting up front. A founder agreement with a vesting schedule and a clear role definition handles asymmetry without requiring a renegotiation. A handshake does not.
§ 04: Trigger three: second product or revenue line
The third trigger is the appearance of a second product, a second revenue line, or a meaningful pivot. The original handshake was made about the original product. A founding group that is now running two distinct workstreams needs to document who owns what, who decides what, and what happens if one workstream is spun out, sold, or shut down.
This trigger is easy to miss because the pivot is framed as a product decision. The ownership and decision structure underneath it may need attention at the same time.
§ 05: What the document needs to cover
The four core topics in any founder agreement are equity ownership, vesting and good-leaver mechanics, IP assignment, and decision rights including deadlock resolution. A short founder agreement that covers these four well is more useful than a long one that hedges on all of them.
The agreement is also the document that will be read first if the founding group ever considers parting ways. It is worth drafting with that future read in mind, not just the present good-faith one.
§ Continue reading
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§ Apply this note
A consultation applies the framework above to the specific matter in front of you, with options, risk points, and a recommended next step.
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